Who owns Taco Bell and Doritos?

Who owns Taco Bell and Doritos?

Behind every cherished fast food brand and iconic snack invention lies a tale of innovation, collaboration, and ownership. The stories of Taco Bell and the renowned Doritos Locos Tacos are intertwined, creating a flavorful journey that has left an enduring mark on the culinary world. Let’s delve into the ownership of Taco Bell and the genesis of the Doritos Locos Tacos, uncovering the partnerships that have brought these culinary delights to life.

Who owns Taco Bell and Doritos?

Taco Bell: Part of the Yum! Brands Family:

Taco Bell, renowned for its bold flavors and imaginative menu offerings, falls under the umbrella of Yum! Brands, Inc. Yum! Brands is a multinational corporation that holds a prominent position in the fast food realm, housing other well-recognized chains such as KFC and Pizza Hut. Operating within the Yum! Brands portfolio, Taco Bell has flourished into a global sensation, tantalizing taste buds and igniting a passion for Mexican-inspired cuisine.

Doritos Locos Tacos: A Fusion of Flavors:

The Doritos Locos Tacos exemplify culinary innovation and partnership. Taco Bell collaborated with Frito-Lay, a division of PepsiCo, to create this iconic taco variation. This imaginative alliance birthed a taco featuring a shell crafted entirely from Nacho Cheese Doritos snack chips – a fusion of two beloved snack brands that resulted in a taste experience like no other.

A Taco Beyond Ordinary:

The introduction of the Doritos Locos Tacos marked a turning point in the fast food landscape. The marriage of Taco Bell’s distinctive flavors with Frito-Lay’s iconic Doritos led to a taco with a crunchy, flavorful twist that resonated with food enthusiasts across the globe. This partnership not only showcased the power of collaboration but also demonstrated the endless potential of culinary creativity.

Glen Bell: Pioneering Visionary:

It’s important to recognize the significant role played by Glen Bell, the founder of Taco Bell, in shaping the brand’s identity and success. His forward-thinking approach to Mexican-inspired cuisine and his commitment to providing affordable and flavorful food options laid the groundwork for Taco Bell’s enduring popularity.

In Conclusion:

Ownership encompasses more than just legal arrangements – it embodies stories of collaboration, innovation, and shared dedication that have shaped the culinary landscape we cherish today. Taco Bell, under the ownership of Yum! Brands, Inc., stands as a testament to the triumph of a brand that has captured the hearts and palates of countless individuals. The creation of the Doritos Locos Tacos, in collaboration with Frito-Lay, underscores the magic that unfolds when two iconic brands unite to craft something extraordinary. As you savor your favorite Taco Bell selections and relish the distinct taste of Doritos Locos Tacos, remember that each bite embodies the creativity, partnership, and commitment that have transformed these culinary marvels into the beloved experiences they are today.

Frequently Asked Questions:

Who is the owner of Taco Bell?

Yum! Brands, Inc.

Is there a partnership between Taco Bell and Doritos?


Why did Taco Bell and Doritos collaborate?

To create distinctive and popular menu items like the Doritos Locos Tacos, merging the flavors of both iconic brands.


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