Taco Bell Color Scheme- Branding Guide

Taco Bell Color Scheme

When it comes to fast-food chains, Taco Bell is renowned for its bold and unique approach, not only in culinary choices but also in branding. Beyond the mouthwatering menu items, Taco Bell’s color scheme plays a pivotal role in shaping the brand’s identity. In this article, we’ll explore the captivating world of Taco Bell’s color palette, delving into the hues that set this brand apart.

Taco Bell Color Scheme

Taco Bell’s Distinctive Color Palette:

Taco Bell’s color scheme revolves around several distinct colors, with a primary emphasis on dark purple, light purple, black, and white. These colors converge to craft a visually striking and unforgettable brand identity that instantly resonates with Taco Bell enthusiasts and newcomers alike.

Hexadecimal Codes:

For a deeper understanding, Taco Bell’s two primary purple shades are denoted by hexadecimal codes. The first, a bold and captivating purple, bears the code #68298C, while the second, a softer and more subtle light purple, is represented by #9E7FBA. These codes serve as the digital fingerprint of Taco Bell’s signature colors, ensuring consistency across various media and platforms.

RGB Color Scheme:

These RGB values represent the specific colors used in Taco Bell’s branding, ensuring a consistent and visually appealing look across their materials and products.

Color RGB Values
Rich Purple (104, 42, 141)
Light Purple (160, 126, 186)
Black (0, 0, 0)


The Taco Bell Logo:

Taco Bell’s palette isn’t merely for aesthetics; it plays a pivotal role in the brand’s logo. The Taco Bell logo prominently features shades of purple, light purple, and black. These colors harmonize to create a visually enticing and instantly recognizable emblem, representing the brand’s unique fusion of flavors and creativity.


Taco Bell’s color scheme is more than just a visual choice; it’s a key part of the brand’s identity. Dark purple, light purple, black, and white work harmoniously to create a vibrant and distinctive palette that sets Taco Bell apart in the fast-food landscape. Whether you’re enjoying Taco Bell’s culinary choices or simply admiring its branding, this color scheme adds an extra layer of flavor to the Taco Bell experience.


Is Taco Bell purple or blue?

Taco Bell predominantly uses the color purple in its branding.

Why does Taco Bell use the color purple?

Taco Bell incorporates purple into its branding to symbolize creativity and individuality. It helps the brand stand out and aligns with their unique and daring approach to fast food.


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